Die Experten Bob Dignen (York Associates) und Ian McMaster (Business Spotlight) zeigen, dass internationale Kommunikation nicht nur gute Englischkenntnisse voraussetzt. Um ein Geschäftsverhältnis positiv zu beeinflussen, ist es ebenfalls unerlässlich, richtig zuzuhören, sich korrekt zu verhalten und die richtigen Worte im richtigen Moment parat zu haben.
Informationen vom Verlag:
Effective communication skills are essential for anyone working in today’s global business environment. But communicating effectively means more than simply having a good knowledge of English (or other languages). It also means improving communication basics such as how to speak clearly and listen effectively across cultures. And it means learning to manage fundamental business communication tasks such as building relationships, influencing people and managing conflict more successfully.
Communicating Internationally in English will help business professionals to think more strategically about how they communicate. It will give them many practical ideas on how to adapt their communication style to specific individuals and cultural environments, in order to achieve business results more efficiently.
The book consists of 17 short chapters, divided into three sections:
A The basics
- Non-verbal communication
- Native and non-native speakers
- "Difficult people"
B Face to face skills
C Virtual skills
- Emails: the basics
- Emails: advanced
- Conference calls
- Virtual teams
Most chapters include a "What do you say?" section, with useful language tips to help readers to apply the ideas and techniques in the book.
Communicating Internationally in English outlines the core strategies and skills for communicating successfully in today’s global environment. This book points the way to the future of learning and teaching about international communication. It is essential reading for both learners and trainers.